The purpose new media serves in society and its benefits are unquestionable. They certainly enhance the things we do in the sphere of society; things like online shopping, and banking make money and suchlike accessible in an instance. Having elderly grandparents means thy struggle to shop for themselves, so ordering food to their door is a huge help. Our ideologies as a society have adapted to this idea. Many were wary about leaving and giving personal information online in the form of adresses and bank details, but despite many problems still occuring, people opt to use the internet in this way due to it being convienient. New media is thusfore viewed as both a progress and as a hinderance; many use it for business, shopping etc, but when it goes wrong, new media is criticised. But the ideology of society is that whatever its flaws, new media and technology are necessary and ultimately symbolise progress.