The BBC Sport website is probably the site I use most, other than Facebook. It is laid out in a way I find very easy to use, and am very familiar with. On the left, there is a list of all the sport catergories the site offers, and links to analysists columns and archives. In the middle, there is the main sport headlines, in both picture and written form. The use of pictures is a huge bonus, as it decorates the site with colour and appeal. Above these is a flashing banner which moves from left to right with links to the top story. On the right hand side is links to other daily stories. I like the site because it is updated in a matter of seconds when a story breaks, and it now offers users the chance to watch clips and highlights of sporting events and interviews. There is also links to BBC Radio stations with live sport commentary.
As simple as this may sound, I like the use of colour. The banner which says SPORT is in red and yellow, which stands out and looks appealing. The fact it offers news, information, visual and audio options the site offers. On a cultural level, it is simply a sports information website. It is culturally appealing to all ages, as it offers games and fun, offers intellectual opinion and views, and audio/visual attractions.
In terms of a cultural level, it is centered around sport and sporting culture. It is often said that sport is dominated in popularity by men. Despite this, the site is not gender specific, and is not set out in a way that could be viewed as overtly masculine.
It keeps up to date with modern culure in the sense that it offers links and so on for users who would use a mobile phone, and with the inclusion of watching live tv and highlights through links on the site.
I am a user because it is very quick, it entertains me in various forms, offers insight and opinion which I believe and trust, mainly as it is the relaible BBC! It has all the characteristics of a news site, but due to my own personal interests, It is very appealing and accessible.
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