Robins viewpoint is not necessarily arguing against there being new technology, but he feels it will amount to the same as all other new forms; an apparent integral role in society, which we are all subject to needing. Growing up as a kid and not having a Gameboy made me adrift from others, due to the capitalist view that all kids should have one, and you were 'different' if you didnt. This is certainly applicable to mobile phones in contemporary culture. I beleive we are governed by a techno-capitalist society, where a growing majority will buy because it's new, and depend heavily on technology. The 'newness' of media is unquestionable, as every new form does something new or is entirely original. Robins is arguing that these new forms serve to simply further strengthen our techno-capitalist society.