His views will appear very dated and old today, as the radiois not the dominant force in media it once was. His views, however, are very applicable to other forms of media today. Some may argue that Tony Blair and Labour may never have got into power without television broadcasts edited into soundbites. Goebbels almost seems fascinated by the radio, which highlights its importance and impact it had a the time. Technology of this kind was still at an early stage.
I feel that radio still has an important part in society today. It is most used by people in their cars while travelling, or those in a workplace where it is suitable to have a radio station playing. Radio becomes most effective in these scenarios in terms of entertaining, informing, in terms of news and agendas, and updating road users of traffic information and alerts.
I use radio to listen to live sport in the absence of a tv, and when im at work out of university. It serves as a reliable medium, which has reinvented itself since the start of DAB, Digital Radio, which offers listeners more variety and aims at more niche audiences. Also, having worked on Siren FM in Lincoln for part of last year, radio has served as the most consistent medium in my life.
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I think radio's becoming outdated. As a child i used to be involved with the radio. I used to go out and by my favourite single, listen to the top 40 every sunday and see how well it did. I dont even listen to the radio nowadays. I know who's number 1 by looking at the BBC's website or even look on various music channels on tv because they have the top 40 on there and instead of just listening to the music, theres music video along with it, making it more entertaining. Im not saying that radio's not important, im just saying that i think radio's not as influencial now. Today we can download are music (sometimes free), look at music videos on the tv,listen to radio stations on tv and even on the internet. Definately not as powerful
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